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</html><thumbnail_url>https://www.chiefgambler.com/uk/wp-content/uploads/2026/05/How-Do-Bookies-Make-Money-Sports-Betting-Explained.jpg</thumbnail_url><thumbnail_width>1080</thumbnail_width><thumbnail_height>1080</thumbnail_height><description>Ever wondered why bookmakers tend to come out ahead, even when results surprise everyone? Plenty of people place bets, but far fewer understand what is happening behind the screen. Bookmakers set prices using data, build in a margin, and move odds as money arrives. They also manage exposure with limits, hedging, and live pricing, while [&hellip;]</description></oembed>
